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THE PULSE: Recent Top Reads, May 2023

June 13, 2023

The Pulse is committed to staying on top of meaningful marketing trends, and May’s most-read articles showed how brands across industries are engaging with impassioned communities. From a Pride-inspired gaming campaign to a Transformers-takeover of Las Vegas, check out our recap below!

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NYX Celebrates LGBTQIA+ Gaming Communities in New Pride Campaign

In light of anti-LGBTQIA+ bullying in online gaming, NYX launches the “Game Out Loud” campaign. The campaign includes the creation of spaces on Roblox and Twitch ahead of Pride Month to further allyship, inclusivity and education in gaming. Read more from Marketing Dive.

AmEx Struck a Chord with Ed Sheeran Fans by Offering an Intimate Look at His Latest Album

Ed Sheeran partners with American Express for the Subtract Pop-Up Experience. The five-city tour includes an interactive installation and surprise performances from the global superstar himself. Read more from Biz Bash.

Heineken Plays Matchmaker for Gamers on New Platform

Heineken leverages dating app hype with a new matchmaking service for gamers. The new platform emphasizes the social aspect of video games through pairing gamers of similar skill, availability, and favorite games. Read more from Marketing Dive.

‘Transformers: Rise of the Beasts’ Bots Are Invading CinemaCon at Caesars Palace  

As the blockbuster franchise returns to the big screen, Transformers takes over Las Vegas with massive statues of some of the movie’s automotive robots. The activation is a part of the annual showcase CinemaCon, where the biggest production companies show off their newest projects. Read more from Collider.

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