The Pulse is committed to staying on top of meaningful marketing trends, and November’s most read articles definitely shined. Check out our recap below! 

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In celebration of the iconic game’s 10th anniversary, Candy Crush Saga lit up the New York City skyline with a sweet 500-drone light show. Partygoers attend a candy carnival in Manhattan’s Battery Park as designs from the hit game dazzled from above. Read more from BizBash.

The celebrated anonymous street artist took to Instagram to call for shoplifters to visit London’s designer Guess store that displayed one of his well-known pieces. In response to the display and Banksy’s call to action, a discussion reignited regarding the artist’s right to trademark his work. Read more from Ad Age. 

Elton John teamed up with Google Maps to create a first-of-its-kind virtual scavenger hunt. The tour led users to locations around the Los Angeles Metro that hold importance to The Rocket Man, while marking another occurrence of the music industry building fan engagement through immersive digital experiences. Read more from BizBash.

Brothers Osbourne released a specialty spirit, part of WhistlePig Whiskey’s single barrel PiggyBack Legends Series. John and TJ Osbourne are particular about their brand partners, but with a passion for being the underdog and great-tasting whiskey, they shared working with WhistlePig “just aligned with who we are spiritually.” Read more from Rolling Stone.