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THE PULSE: Recent Top Reads, Oct. 2022

November 15, 2022
Mtn Dew Fuels Next Generation of Black Gamers with Esports Tournament

The Pulse is committed to staying on top of meaningful marketing trends — and last month’s most-read articles took it to the next level. Read our recap below! 

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Mtn Dew Fuels Next Generation of Black Gamers with Esports TournamentMtn Dew Fuels Next Generation of Black Gamers with Esports Tournament 

Mtn Dew sponsored a nationwide Historically Black Colleges and Universities esports tournament to support the next generation of Black gamers. The tournament, which included an$80,000 first-place prize, aligned with the launch of the Mtn Dew Real Change Opportunity Fund. Read more from Marketing Dive. 

 

What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage MonthWhat Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month 

The NFL fumbled with its “Por La Cultura” campaign for Hispanic Heritage Month, which included the misuse of a Spanish language character. However, from the campaign’s mistakes, marketers can learn how to effectively show up with meaningful DEI-focused initiatives. Read more from AdWeek. 

 

Open Office: Inside Marriott’s Hotel-Inspired HeadquartersOpen Office: Inside Marriott’s Hotel-Inspired Headquarters 

Marriott is focusing on bringing its signature hospitality to the workplace with the creation of a new headquarters. The $600 million space is set to include 785,000 square feet of workspace and a 20-foot-tall video screen displaying travel locations from around the world. Read more from Wall Street Journal.   

 

M&M’s Debut First New Character in a Decade—and It’s PurpleM&M’s Debut First New Character in a Decade—and It’s Purple  

M&M’s created a new character to appeal to modern consumers. Purple, the female peanut M&M joining the cast of colorful characters, is focused on embracing self-expression and inclusivity and hit the stage for her debut with her song “I’m Just Gonna Be Me.” Read more from Ad Age.   

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