The Pulse is committed to delivering meaningful marketing trends and insights — and last month’s most-read articles are out of this world. Read our recap below! 

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Moon-Shaped Resort Proposed for Dubai to Provide “Space Tourism for All”

Moon World Resorts is setting out to build a 20-story moon-shaped hotel in Dubai. The first-of-its-kind hotel is a part of the wider movement for spherical architecture. However, the resort will be unlike any other currently in existence — embodying a fantasy for traveling astronauts around the world. Read more from Dezeen. 

Tennis Event Centre Serves New Data for Deeper Fan Engagement  

IMG ARENA has created the Tennis Event Centre to harness the power of data and boost fan engagement. As tennis greats retire and a new era begins, Tennis Event Centre offers newcontent streams that support micro-betting opportunities and world-class livestreams to create super fans of the sport. Read more from Sports Business Journal. 

Dove’s #KeepTheGrey Campaign is a Brilliant Example of How to Show Up 

Dove shows how brands can meaningfully leverage a cultural moment with its latest #KeepTheGrey campaign. Reports of ageism and sexism in the workplace erupt as a result of a beloved news anchor being ousted, but Dove is finding impactful way to connect with consumers while staying aligned with its brand goals. Read more from Adweek. 

Starburst Sends TikToks into Space to Reconnect with Gen Z

Starburst shoots for the stars with a new contest on TikTok. The “Ask the Universe” Campaign challenges creators to answer the question “How do they make Starburst taste so juicy?” with the winners of the contest earning the chance to have their TikToks beamed into space. Read more from AdAge.