New technologies are being integrated into live sports experiences through brand partnerships and sponsorships. The passionate, highly engaged community of sports fans, and the ability for brands to enhance their experiences, makes sports a uniquely valuable segment for the integration of new emerging technologies.

With more games and more gamers than ever, this industry has become a new channel of engagement that has yet to be fully monetized. The number of gaming content creators has increased over the last decade and so has their influence in the space. Brands across a wide spectrum of categories have taken notice of influential creators and have had success in partnering with these individuals on impactful marketing campaigns.

AI is changing the ways that brands can interact with consumer data to make better behavioral predictions through advanced analytics. Some of the most prominent uses for AI in marketing consist of advanced predictive capabilities, enhanced social listening, and automated optimization of serving digital advertising.

Google announced the elimination of third-party cookies in 2024 in response to consumers digital privacy concerns. The move will likely impact independent Ad Tech companies, who rely on third-party cookies to target users across the web to a much larger degree than Ad Tech leaders who can leverage existing rich and elaborate user profiling.

A century ago, the world witnessed a war, a pandemic, and a recession. The return to normalcy following these events ushered in a feeling of optimism, that changed the meaning of consumerism. With a lot of disposable time and income, the Roaring 20s urged marketers and brands to shift their strategy from selling products to selling dreams.

The global metaverse market is expected to reach $280 billion by 2025. In these worlds where anything is possible, marketers need to deliver experiences that transcend the barriers of the physical realm. A successful metaverse experience is one that ties to the experiences the brand delivers in real life.

The proximity marketing market was valued at $31.5 billion in 2019 and is projected to reach $211 billion by 2029. The COVID-19 pandemic accelerated the practice of QR codes into the mainstream, making them THE touchless technology solution, seeing a 750% increase in QR downloads since the start of 2021.

Blockchain-based metaverses are in their infancy, but there already is a race to acquire lands within these worlds. To purchase land in the form of NFTs, buyers must adhere to the rules and limitations of each metaverse. Land opportunities vary from rent, advertising, commission, resale, and extension of neighboring plots.

To foster a loyal following, brands need to penetrate existing communities with experiences that connect members with likeminded peers, and with the brand itself. Brands that tap into micro communities to target tribes of likeminded people, can be more personal with their approach, in turn allowing them to better understand and interact with this niche audience.

Gen Z are the most deliberate drinkers, leading health trends like the sober-curious movement. Consequently, in the last year, low-alcoholic beverages sales grew 8.1%, while non-alcoholic beverages sales grew a staggering 33.2%. The global non-alcoholic beverages market is expected to reach $1.3 trillion by 2028.