The global metaverse market is expected to reach $280 billion by 2025. In these worlds where anything is possible, marketers need to deliver experiences that transcend the barriers of the physical realm. A successful metaverse experience is one that ties to the experiences the brand delivers in real life.

The proximity marketing market was valued at $31.5 billion in 2019 and is projected to reach $211 billion by 2029. The COVID-19 pandemic accelerated the practice of QR codes into the mainstream, making them THE touchless technology solution, seeing a 750% increase in QR downloads since the start of 2021.

Blockchain-based metaverses are in their infancy, but there already is a race to acquire lands within these worlds. To purchase land in the form of NFTs, buyers must adhere to the rules and limitations of each metaverse. Land opportunities vary from rent, advertising, commission, resale, and extension of neighboring plots.

To foster a loyal following, brands need to penetrate existing communities with experiences that connect members with likeminded peers, and with the brand itself. Brands that tap into micro communities to target tribes of likeminded people, can be more personal with their approach, in turn allowing them to better understand and interact with this niche audience.

Gen Z are the most deliberate drinkers, leading health trends like the sober-curious movement. Consequently, in the last year, low-alcoholic beverages sales grew 8.1%, while non-alcoholic beverages sales grew a staggering 33.2%. The global non-alcoholic beverages market is expected to reach $1.3 trillion by 2028.