Sports communities boast some of the most passionate and dedicated fans. Coupled with on-going demand to innovate around consumer journeys, the sports segment is finding particular value in integrating with emerging technology.  

QR codes, NFTs, app-based rewards programs, augmented reality photo filters — these are just a few of the countless possibilities for leveraging emerging tech to engage sports fans. Franchises and brands are seizing the moment. For example, Capital One has elevated its presence at Washington Wizards and Capitals games by incorporating QR codes into a recent activation where visitors could scan signage and earn exclusive merchandise. With millions of fans around the world, the opportunity to surprise and delight these highly-engaged audiences is nothing to be overlooked. 

In this month’s trend report, we explore the future of fan engagement and how teams are leveraging new tech to interact and build relationships with sports consumers. 

Read more in this month’s edition of The Direct Hit.