Brands across all industries can create experiences that emphasize fun and freedom to coincide with consumers’ growing carpe diem mentality. Certain brands, like Obsidian and Starbucks, are already creating immersive and lighthearted activations to capture audience attention.
In this month’s trend report, we examine the roadmap brands can follow to effectively harness freedonism through activations, programs, and promotions this year.
Read more in February’s edition of The Direct Hit.