The music industry was hit hard during the pandemic, but as it rebounds, new forms of technology are here to take concert experiences to the next level. The blending of the physical and virtual worlds at music events opens new doors for elevated engagement — enhanced greatly by advancements in extended reality. 

Extended reality technology includes everything from augmented reality photo filters to mixed reality on-site experiences for NFT holders. The integration of these elements into live concerts reinvents the fan experience, boosting excitement and engagement with artists. However, the opportunities presented by this technology aren’t only for musicians and their fans. Leveraging these innovations offers a host of benefits for brands as well as connecting with artists’ audiences.   

In this month’s trend report, we explore these exciting innovations in the music industry and examine how they can benefit brands, bands, and fans alike.  

Read more in December’s edition of The Direct Hit.