From data analysis to content development to creative optimization, Artificial Intelligence (AI) is revolutionizing the ways that brands can interact with consumer data to make better behavioral predictions. This once-coveted and futuristic technology is becoming increasingly available to marketers. With accessibility, it’s time to consider how AI can better develop your brand and meet your customers’ expectations.Â
The latest advancements in AI are fundamentally changing the nature of creative processes, enabling more makers — and machines — with expressive tools. The ability to imagine and create may be unique to humans, but just as AI can improve the efficiency of other systems and processes, it can optimize design thinking and more.Â
So, are we on the precipice of creating AIs that can replace human creativity? Read more in this month’s edition of The Direct Hit.Â
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