5 Brands Going “Boo!”

October 31, 2025

Every brand loves a reason to play dress-up — and Halloween is the ultimate excuse.

This year’s campaigns traded haunted houses for haunted experiences, turning soda factories, nightclubs, and even drive-thrus into playgrounds for fans.

Keep scrolling to see who nailed the art of being spooky and smart.

Fanta can with spooky illustrated character displayed inside a dark, haunted factory setting promoting “The Haunted Fanta Factory” Halloween experience in New York.

Fanta’s “Haunted Fanta Factory” Pop-Up | Everything Experiential

Janelle Monáe joined forces with Bacardí for Wonderween—a Halloween party series blending vampires, DJs, and immersive art. The signature “Rave Yard Mojito,” glow effects, and celebrity guests turned spooky season into a full-on nightlife moment.

Bacardí x Janelle Monáe Launch “Wonderween” | People

Limited-edition Raising Cane’s glow-in-the-dark Halloween cup featured as part of a seasonal in-store promotion.

Raising Cane’s Glow-In-The-Dark Cups | AllRecipes

Raising Cane’s dropped a limited-edition glow cup covered in bats, ghosts, and skeletons—complete with a QR code unlocking a VR mini-game called “Capture the Bat.” Prizes ranged from free fries to exclusive merch, making every drink a frightful win.

A performer in eerie Halloween makeup crouches at a candlelit table surrounded by skulls and bones, creating a haunted, immersive atmosphere.

Terror Vault Returns with “Hexed” Immersive Experience | Axios

Set inside the historic San Francisco Mint, Terror Vault: Hexed invited guests through multi-floor horror sets with live actors, chilling storylines, and a VIP bar glowing under blacklight. A mix of performance art + pure terror, it drew crowds nightly.

A masked performer dressed as a sinister clown stands inside a red-lit car wash tunnel during a Halloween “Tunnel of Terror” experience.

“Tunnel of Terror®” at Tommy’s Express Car Wash | Tommy’s Express

Tommy’s Express transforms its car wash tunnels into haunted drive-through scare zones every October: fog-filled interiors, flashing lights, costumed figures and jump scares — all while you get your car cleaned. Multiple cities and states participate, offering a spooky twist on a routine chore.