DISCIPLINES ENGAGED:
- Partnership Strategy & Negotiation
- Consumer Engagement Strategy
- Campaign Concepting & Activation Planning
- Event Production & Staffing
- VIP Experience Design & Management
BREWED FOR THE SPOTLIGHT
To launch Yuengling FLIGHT and expand the brand’s reach with a younger demo, RedPeg engineered a cross-channel partnership with global rock powerhouse Imagine Dragons. The result? A 360° music-led campaign that bridged live entertainment and retail with cultural relevance and nationwide impact.
From on-pack promotions to backstage access, we built a campaign where beer became the ticket to unforgettable experiences.
THE FULL EXPERIENCE
- Developed VIP concert experiences, custom content, and tour integration aligning Yuengling FLIGHT with one of the world’s most-streamed bands
- Activated a multi-channel sweepstakes with co-branded packaging, QR-driven engagement, and custom merch that turned retail displays into access points
- Created custom POS, bar promotions, and venue touchpoints—raising the bar on-premise and off—while preserving FLIGHT’s core appeal
- Delivered massive packaging visibility and tens of thousands of entries, making FLIGHT synonymous with summer music season
600K+
ON-SITE
IMPRESSIONS
15M+
PACKAGING
PLACEMENTS
21K+
SWEEPSTAKES
ENTRIES